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AIOD can run an offer automatically or require a discount code. The best choice depends on how customers should discover and claim the promotion. AIOD discount template gallery showing the Custom Rule Builder and Combined Multi Discounts

Automatic discounts

An automatic discount runs when the cart satisfies the rule’s conditions. The customer does not enter a code. Choose this method when:
  • every eligible shopper should receive the offer;
  • the promotion should feel effortless;
  • a free gift should appear or become available as soon as the cart qualifies; or
  • the campaign is always-on or broadly advertised.
Automatic discounts are convenient, but you should review Shopify’s discount-combination settings if other promotions may be active at the same time.

Discount codes

A code-based discount runs only after the customer enters the configured code. AIOD can also provide a shareable discount URL that applies a code when opened. Choose this method when:
  • the offer is intended for a particular campaign or audience;
  • you want to distribute a memorable code through email, social media, or an influencer;
  • customers should opt into the promotion; or
  • campaign attribution depends on a specific code.

Important setup detail

Choose the discount method while creating the rule. Once a saved rule has an ID, AIOD treats its discount method as fixed. If the wrong method was selected, create a new rule with the correct method instead of trying to convert the existing rule.

Quick decision guide

Always test the chosen flow in a private or incognito storefront window before sending traffic to the campaign.